Lately I've been thinking a lot about how to describe our jewelry. There are so many types of jewelry out there, what words can I use to describe mine? Especially so my customers can find me when they are looking for my products. With the advent of the hashtag phenomenon I can't tell if it is easier to label my work, or more complicated.
Do you use hashtags? At first I was totally against the idea, couldn't really get what they were for. But now I love them! Such a great way to help people find me! #beachstyle #sayulitajewelry #madeinmexico These are all ways I am starting to describe the jewelry I make. The only downfall is a lot of my customers don't use hashtags, and get annoyed by them. So I don't use them as much as I would like.
I am starting a brand new project of launching a Spanish language website here in Mexico, and now I am trying to figure out my keywords in Spanish! I am so excited about this project! But, if I thought it was hard to define myself in English I am totally stumped in Spanish. I do consider myself bilingual, but describing my jewelry in Spanish is a major challenge! Slowly but surely I am coming up with some great words! The interesting part is that what people search for in Mexico isn´t the same as what they search for in the USA. So culture really does play into the online shopping community!
What words would you use to describe my jewelry? Feel free to comment below!